Every organization has an aura created by the organization's purpose to employees, customers, and stakeholders. So the first and foremost is action. Action is more advocacy. To advocate for love and a tribe, it is more of standing for particular groups, they are wired to fight together. It gives a purpose to WHY You? You’ll decide whether you don’t like the taste of injustice, not for you or anyone, and you’ll understand that even though all the battles can’t be won, that doesn’t mean you won’t fight. This is Action.

To explain it we consider that people don't appreciate what you do or how you do it, people buy it because why you do it, This WHY is all about how creative you are which makes you stand out. The second archetype in why factor is Creativity. The goal is to create and help others by reinventing a broken system and striving to help others break away from bondage. Brands with the creative archetype are motivated to do things differently, leading others to a better place. This is Creativity.